ActiveDEMAND Review: Pricing, Features & More

Not only does ActiveDEMAND provide a powerful and user-friendly marketing automation solution, but it also assists companies in identifying their most and least successful marketing campaigns. Furthermore, while offering comprehensive campaign analytics is a core competency of ActiveDEMAND, it goes far beyond by providing a broad picture of the overall "marketing health" of an organization.
ActiveDEMAND Review: Pricing, Features & More

ActiveDEMAND overview

One of the most significant obstacles that contemporary firms must overcome is figuring out which of their marketing strategies are producing positive results and which areas need the most development. The phrase "marketing" has to be able to be translated into actual outcomes that sales teams, managers, and other individuals can see and assess...... and this is exactly where ActiveDEMAND comes into play.

ActiveDEMAND, the marketing automation platform that serves as the company's main product, is more than just a comprehensive collection of tools...It is intended to simplify the process of selling goods and services by making use of automation, which includes standardized processes, campaign templates, and pre-built marketing initiatives. What's more, ActiveDEMAND does not need the skills of tech-savvy or sophisticated users to deliver amazing results; the platform is used by a large number of digital marketing firms and small enterprises to assist in expanding their bottom lines.

Because interoperability is such an important feature, ActiveDEMAND was developed to be compatible with a wide variety of other online tools, such as customer relationship management systems (CRMs), social networking platforms, webinar tools, analytic platforms, and many more. ActiveDEMAND is a more complete solution created to reduce the need for various, separate platforms such as email marketing tools, social media management tools, call monitoring software, and landing page builders. While this interoperability does exist in the protocol of ActiveDEMAND, it is important to note that this interoperability is just one aspect of ActiveDEMAND. Now, with ActiveDEMAND, all of this functionality is included in a single tool that is simple to use.

What ActiveDEMAND has to say about itself

ActiveDEMAND is a marketing automation platform that is versatile, and designed for use by digital marketing firms, senior living providers, and marketers. ActiveDEMAND's packages vary from a fully-featured call monitoring application to a Reporter package that provides excellent insights, to a comprehensive offering for small company marketers, all the way up to strong Marketing solutions that are geared for digital marketing firms that need to handle several clients at once.

ActiveDEMAND empowers marketers, marketing agencies, and companies to supercharge their marketing efforts with simplified campaign administration, campaign recipes, and attribution reporting, all while connecting with a wide variety of other business, sales, and marketing tools. Software for marketing automation that allows you to scale your firm. Construct marketing funnels, work in collaboration with customers, automate customer journeys, and visualize the efficacy of omnichannel marketing activities.

Engage prospects and keep tabs on their activity with the built-in, all-inclusive call tracking module. Do even more with the built-in email templates, landing sites, and social networking features. Utilizing automated marketing to handle nurturing programs, auto-replies, and other aspects of the customer experience may help convert leads and prospects into paying customers. Customers may be kept as repeat buyers and your company can expand with the help of effective newsletters, special deals, and other marketing strategies.

Posting on your social media should be automated. You may upload a previously created social media schedule to ActiveDEMAND, and then the platform will automatically publish it for you on the days that you choose. Facebook, LinkedIn, Instagram, and Twitter may all have text, photos, and/or videos automatically sent to them. Email marketing with ActiveDEMAND may be as simple or complex as the user desires. Sending out a simple email, developing a nurturing campaign to convert prospects into leads, or automating the mundane, time-consuming tasks that are typically required in marketing are all good options. Because of ActiveDEMAND's user-friendly workflow builder, your prospects will have an easy time following the route you have set out for them.

ActiveDEMAND Review

Year Started2012
Service AreasCA
Service TypesCustomizable email templates and landing pages, segmented contact list management, dynamic fields for individualized email correspondence, and social media capabilities are all offered by the integrated platform.
FeaturesEmail Marketing, Call Tracking, AI Chatbot, Appointment Scheduling, Dynamic Website Content, Workflow Automation, Web Form Builder, Landing Page Builder, Custom Dashboards & Automated Reports, White Label Marketing Automation, Funnel Builder, Project Management Software, Marketing Agency CRM.
CertificationsGACP, GCSP, ISO 27001, EU-US

ActiveDEMAND price policy

Different price tiers are available from ActiveDEMAND to meet different company requirements. Typically, their pricing strategy is based on variables like the number of users, the degree of automation needed, and the scope of marketing campaigns. Basic plans, which provide the necessary functionality for smaller firms. You can choose a tariff that suits your company. On the other hand, more sophisticated plans, are more expensive. They could also provide bigger businesses with specialized needs with scalable solutions. For accurate and up-to-date price information, you must visit ActiveDEMAND's official website or get in touch with their sales staff directly.
PackagesEmail Marketer - $15/month; Small Business Marketer (Marketing Automation) - $69/month; Corporate Marketer (Marketing Automation) - $199/month.
Payment optionsCredit cards such as Visa, MasterCard, and American Express, PayPal or electronic fund transfers.
Payment discountsThe discounts and deals that are available via ActiveDEMAND might change depending on a variety of criteria like the kind of membership, the length of the subscription, and special offers that are available at certain seasons of the year. Visit the official website of ActiveDEMAND or get in touch with their sales or customer service staff directly to get the most up-to-date and detailed information on any discounts or promotions that they are now giving. They will be able to supply you with the most up-to-date information on any discounts that are now being offered or will be offered shortly.

ActiveDEMAND online reputation

ActiveDEMAND's user-friendliness, extensive feature set, and adaptability are just a few of the reasons why so many people choose to use it. They often extol the benefits of its full marketing automation capabilities, which include email marketing, lead tracking, and analytics. On the other hand, consumers may have worries about the learning curve that is connected with using the platform, which is a potential drawback. Particularly those who are just starting could discover that navigating particular aspects is difficult or convoluted.
ActiveDEMAND is a solution that has an extremely high degree of flexibility and can be used in a wide range of different contexts. Their customer service is excellent, and they will assist you in any way they can. We need a cost-effective and adaptable solution for marketing automation that would not compromise our flexibility. ActiveDEMAND was excellent in every way. It was particularly well-suited to link with our sales CRM (which we were using at the time, Pipedrive). The platform has exceeded my expectations in many ways. The chat feature is quite useful, and I nearly always get an instant answer and assistance in addressing any concerns that I have. The incredibly slow load times when cloning elements and certain clunky parts of the interface are just two examples of the "gotchas" that I have run into while using Active Demand. However, my overall experience has been positive with both the software and the customer service. - David J.
The user interface might be described as clumsy and sluggish at times. The templates do not have a very contemporary look, thus they need a lot of customization before they can be used. The length of time it takes for reports to be propagated is the aspect of the platform that I dislike the most. I am not able to see the performance of email campaigns in real time; at most, I can view the data around 24 hours after they have been collected; however, if you choose to monitor your campaigns more closely, this will not be sufficient. It is a drawback of my current membership that I am unable to utilize the workflow editor, but the way that our company makes use of the program means that we do not actually need the upgraded version. Additionally, it seems that page loads take a considerable amount of time. The whole user experience is a nightmare. You can navigate with reasonable easily after you have a general idea of where things are located, what the various symbols stand for, and what the individuals who designed it were thinking. But up until that moment, you will very much have to rely on the folks offering support for assistance. - Cassandra S.
The features of Active Demand that I value the most are the list filtering email developer and editor. I think it's great that you can filter your lists using such a wide variety of criteria, which enables you to add or delete contacts from your lists in a streamlined and uncomplicated manner. With the exception of a few minor bugs, the email builder is straightforward to use. It fulfills all of my requirements in terms of features and functionality, including Marketing Automation, Lead Conversion, and Account-Based Marketing. Power dialer, Social, and a great deal more are among the features that I have not yet implemented. I had to decommission Pardot, combine multiple other applications, and gain additional capabilities in order to be responsive to the demands of our organization. The customer service has been excellent, and I really like being able to talk things through with knowledgeable people if I run into problems. They respond quickly, and their suggestions often help me work things out. Both the reporting tools and the fact that new features are always being updated and introduced are things that appeal to me about this product. - Jason L.
This system does not have me listed as an administrator. I'm simply another user here. We have it integrated with our customer relationship management system, which is where I spend the majority of my time. In my view, this may be an excellent piece of software for an administrator who is attempting to keep track of statistics for a large firm; nevertheless, our business is quite unimportant. When we connected this item to our CRM, there were a lot of problems that either the ActiveDemand Implementation Consulting team overlooked or my firm was cheap and didn't want to pay the necessary money to make this thing operate correctly. So, in the end, it has messed up a lot of the data in my CRM, and I've been spending a lot of time stumbling into faulty data and duplicates, which then need to be deleted or merged. This includes contacts who get re-mapped to other account owners or even the wrong account! - Erin S.
ActiveDEMAND gives you a very wide range of capabilities to choose from. Workflow automation, form submissions, CRM connectivity, the generation and sending of emails, and lead scoring are all features that are included. Although it is less expensive than Pardot and maybe even HubSpot, I would argue that it is more effective than both of those platforms. We were attempting to automate our marketing process, as well as collect leads from our website and save them in Salesforce. Both of those endeavors have been fruitful for us, and I must say that the ActiveDEMAND support staff has especially impressed me with its high level of expertise and its adaptability. Overall, I enjoy that ActiveDemand makes it possible for me to handle website analytics, call tracking, and email marketing all from a single location, in addition to providing me with the ability to monitor all three performance metrics in a single location. Working for an advertising firm that serves a number of different customers allows for significant time savings. Reporting is made considerably simpler because to its integration with a wide variety of third-party CRMs, which allows for accurate monitoring of return on investment. - Gerry W.
In addition, there are a large number of useless data entries that are now cluttering the running history in my CRM, making it very difficult for me to locate the notes from my most recent meeting... It's been a disaster, so we had to erase a number of those system automatic data input entries in the CRM history, as well. After that, we turned off ALL active connections to CRM, and now all I have to do is make a simple "Post to CRM" from ActiveDemand, and I'm back to being a happy camper. In addition, the Chrome extension causes an excessive amount of interference on my computer's processing power if I am doing other research or navigating to other websites. Caching like there's no tomorrow till I finally gave up and switched off the extension. - Clinton G.
I appreciate that ActiveDemand incorporates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to numerous separate systems to get a hold on how successful my campaigns are. In addition, it simply integrates with PipeDrive and other CRMs so that complete ROI monitoring can be performed. I was seeking for something unique, something that would give my company an edge over its competitors. ActiveDemand enables us to be on the cutting edge of technology, which is a goal of our company. The number of features offered by ActiveDemand has increased at a phenomenal rate, and the quality of their customer service is unparalleled. They put in around-the-clock effort because they place a high priority on the satisfaction of their customers. It is strongly recommended that you evaluate the software and determine how it might contribute to the expansion of your company. For more intimate companies, this has been a productive experience. It has provided us with more information on potential customers. I would describe it as a beginning point for anybody who is interested in marketing automation. - Paris P.
ActiveDemand is a marketing automation platform that includes all the capabilities that you might desire from such a platform; nevertheless, I often get the feeling that it is a "jack of all trades, master of none." The user interface (UI) may be complicated since it integrates so many various elements, and I frequently feel as like I need to contact with support to find out what it is that I need to accomplish. Additionally, they may send out updates that modify your prior settings without informing you of the change until it becomes a problem for you. The program is difficult to use and complicated. The execution of a report might sometimes take several minutes. The automations are unnecessarily complicated and do not have as many features as other applications of a comparable kind. When you modify the email, clicking "Text" will eliminate the gaps that were previously between the paragraphs. Having the opportunity to arrange the contact lists is the most crucial thing I need. Last but not least, it is difficult for me to identify whether someone has unsubscribed from the email list or whether the recipient's firewall has banned the email that I sent. This is something that is extremely important to me, and as a result, I would be very grateful if there was some way that I could distinguish between the people who unsubscribed and those who did not unsubscribe but had a red circle shown next to their email address. - Danelle W.
The visitor tracking is comprehensive and offers far more data than other solutions of its kind. You have the ability to get the whole visitor history for each and every company that goes to the site. It was a pleasant experience overall, and I have since recommended it to a few other people. It is well thought out, and they do a wonderful job of maintaining in contact with you to make sure that you are getting the most out of the product that you purchased. It would seem that you have a choice for each and every imaginable feature that might come to mind. ActiveDemand is one of the fundraising platforms that I utilize in my role as a venture capitalist. It was simple for me to figure out how to use, and the support staff was quite helpful. Additionally, it included all of the features that I consider to be essential. Pricing is competitive when compared to those of other businesses who provide the same products but charge twice as much. I am satisfied with ActiveDemand, and I would suggest using it. Every time we develop a campaign, we run across one or two problems, but fortunately, assistance is there to either assist us or inform us that the task cannot be completed. At this point in time, I have no complaints about the product considering the price that is being charged. - Mark G.
It is missing in functionality in many important areas, the most notable of which are the absence of an undo option, a cumbersome landing page builder, and, as far as I am aware, no standard CRM connectors (such as Salesforce). The actual publishing on social media and the timing of it are not very excellent, but monitoring and posting on social media are acceptable in campaigns. It does around 80% of what you need it to do; if they can come up to speed on the other 20%, then it will be perfect. It has the potential to be one of the most successful platforms. The instructional films that may be found on YouTube are very out of date. The system does not cater well to the needs of its users. The graphical user interface is cumbersome and difficult to understand. There are insufficient templates available to truly get a solid campaign off the ground. Customer service is sluggish to reply, and there is little support literature available online to provide assistance. The price is equivalent to that of competitor platforms, which include superior user interfaces, enhanced customer service, and an increased number of template options. - Jens B.

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ActiveDEMAND average reviews

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ActiveDEMAND Pros&Cons


  • Comprehensive Marketing Automation
  • Advanced Analytics
  • Responsive Customer Support


  • Learning Curve
  • Pricing Complexity
  • Occasional Technical Issues

ActiveDEMAND Final Conclusions

The platform provides a comprehensive collection of marketing automation tools, each of which has several benefits as well as the possibility to come with a corresponding set of cons. ActiveDEMAND is a strong tool that may be useful for firms that want to boost engagement and simplify their marketing operations. Try it and choose your marketing automation tools.

However, to fully exploit its powers, an initial investment of both time and expertise could be necessary. When determining whether or not the platform meets your demands, you should take into account the specifics of your organization as well as any financial restrictions.

Mattew Hughes

Mattew Hughes

My ability for writing and keen analytical skills make me an invaluable asset to our team. As a business analyst, I delve deep into market trends and data, providing readers with detailed reviews that help them understand the nuances of lead generating solutions.

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