Recent Posts

Getting Useful Insights From the Dimensions Tab

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The Dimensions tab is a powerful diagnostic tool that can provide a lot of useful insights into your campaign’s performance. It breaks down your data by segments and lets you see all your important KPI’s based on different parameters. Your parameters are in the most left column, and all the …

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Sculpting Traffic with Negative Keywords

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What are Negative Keywords? Negative keywords are filtering words and phrases that protect your ad from being displayed on irrelevant search results. This will in turn increase relevance and quality score and ultimately, your ROI by increasing your conversion rates and lowering your cost per conversion. If your conversion rate …

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18 Ways to Optimize Your AdWords PPC Account

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If setup and managed correctly, your AdWords account can be an excellent source of qualified leads for your business. However a poorly setup or managed account can bleed money and cost a lot more than it brings in. Here are 18 ways to effectively optimize your AdWords account: Mirror the …

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A Comprehensive Overview Of Lead Generation

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Understanding Lead Generation Lead generation is different from other forms of marketing such as advertising campaigns because it requires a specific action or direct response from the targeted prospects such as a click of an ad, phone call or store visit. It is also about quality rather than quantity. A …

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77 Ways to Generate Qualified Leads For Your Business

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Lead generation is the single most essential process required for any business to maximize opportunities for growth. It is a results-driven process. It is also the most challenging marketing activity faced by most small businesses. Here are 77 proven ways to generate high quality leads for your business: #1. Search …

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Qualifying Your Ads for Effective Lead Generation

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When writing ads, your aim should be to make it attractive to people that are most likely to convert, and dissuade clicks from people who are unlikely to convert on your goals. Essentially, this is one of most effective ways to cut down on wasted spending. There are so many …

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Improve Your Lead Generation Campaign With Conversion Tracking

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One of the greatest benefits of PPC marketing in general is that the campaigns are highly measurable in the sense that they allow you to find out  if your advertising campaign has been profitable or not. With conversion tracking intalled, you’ll be able to track: how much quality traffic you’re …

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Developing Strategies For Keyword Research

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Keywords are a channel to your prospects. They represent the linchpin between what people are searching for and the content you are providing to fulfil that need. Optimizing your webpages for relevant keywords is the most effective way to get get found by the people that are looking to buy …

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The Buyer Funnel – Understanding The Buyer’s Journey

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The buying funnel (also known as the “sales funnel”) is related to bid management. It defines the path a consumer takes from the moment a business, product or service attracts his attention through AdWords or other online ad or organic listing to the point of purchase. It helps us determine …

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Defining Your Buyer Persona

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If you want to communicate effectively with your target audience, creating a buyer persona (also known as a customer avatar) is a tremendously important piece of your business marketing. By optimizing your content for a clearly defined avatar, you’ll begin to see a lot of success in terms of attracting …

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Do You Know And Understand Your Target Customer?

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Market research is critically important to content marketing. Defining your target customer will help to streamline the effectiveness of your content marketing strategy. It will also ensure that you’re offering the right type of content that your target audience is primarily interested in. Understanding your target market means you’ll be …

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Using The Search Query Report To Optimize Your Account

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The Search Query Report is the most important report in AdWords that you can use to effectively optimize your account because it allows you to hunt for both positive and negative keywords. It is the equivalent of the Matched Search Query report in Google Analytics. Not only does it provide …

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Anchor Text Optimization

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Understanding Anchor Text Anchor text is the clickable text in a hyperlink. When analyzing a link, search engines typically look at the anchor text of the link itself to get an indication of the page’s topic. For example, if a link uses anchor text like “iPhone accessories”, that’s a strong …

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The Right Way To Structure Your AdWords Account

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Account Structure The most time-consuming exercise, and the one that will give your AdWords account the best chance of long-term success is successful account organization. It is important to decide how to organize your campaigns so that you have neat and very detailed campaigns and ad groups. Each campaign needs …

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