I Will Establish a Killer Lead Generation Campaign – For WordPress Sites with Up To 15 Pages.

Lead Flow Experts > Jobs > I Will Establish a Killer Lead Generation Campaign – For WordPress Sites with Up To 15 Pages.
I Will Establish a Killer Lead Generation Campaign – For WordPress Sites with Up To 15 Pages.
Job Description

Start Generating Targeted Traffic and Qualified Leads For Your Business

Need to get more leads?

Our lead generation strategy is designed to build a strong brand and generate targeted traffic and qualified leads for your business through strategic content marketing, organic search (SEO) and social media marketing in a legitimate way and for the long term.

Content is one of Google’s most important ranking factors. In fact, the Panda algorithm was released to penalize sites that publish poor quality content. With this in mind, our lead generation strategy is based on the creation of engaging, high quality content and distribution of that content to your target audience, wherever they are active online.

We understand that every company is unique and has its own story, values and goals. That is why we don’t offer cookie cutter, ‘one size fits all’ marketing strategies, because the same strategy that has worked for one business is not guaranteed to work for another even if they are in the same industry. This is because every audience is unique and responds differently to marketing messages.

Furthermore, people tend to consume information in different ways. For example, some people prefer short articles, some people like long-form articles, some people prefer listicles, some people prefer videos, some prefer eBooks, some prefer audio, and others prefer to engage with visuals like images, diagrams and infographics.

It is therefore critically important to give your prospective customers what they want so that they will connect with your brand and engage with your content. Audience engagement is essential to a successful online marketing campaign. If you publish lots of content online but your audience is not engaging with it, this will count against you because as far as the ranking algorithms are concerned, your target audience doesn’t find your content useful or relevant.

We also appreciate that people tend to hang out and engage with content on their preferred platforms. With this is mind, we identify the social platforms where your competition and target audience hangs out on and focus on them. Some people prefer to discover content through networks like Twitter, Reddit, Google+ or Facebook, while others prefer document sharing sites such as Scribd, SlideShare and professional sites like LinkedIn. Yet others prefer visual networks such as Instagram and Pinterest.

Once we identify who your target audience is, we match them to the demographics of each social platform. This will give us the insights we need to know where to prioritize our marketing efforts.

Altogether, our lead generation strategy is very simple, really. We identify the type of content that generates engagement and organic backlinks, and we find out where your target audience hangs out online so that we know where to prioritize our time. We then focus on optimizing, delivering and scaling our campaigns based on these insights.

Campaign Details

This is a six-month online marketing campaign designed to build a strong online brand, drive targeted traffic to your site and generate qualified leads for your business. During the first 30 days, we’ll establish the fundamentals and setup a solid foundation for a successful online marketing campaign.

Activities during this period include defining and understanding your buyer personas, market research, SEO audit, content audit, competitor analysis, creating an action plan, on-page SEO, semantic keyword research, content creation, branded link building, etc.


At the start of every project, we establish benchmarks for your current SEO metrics. We track the following Key Performance Initiatives (KPIs) so that we can evaluate progress over time:

  • Search rankings for relevant keywords
  • Domain Authority & Page Authority
  • Organic and direct traffic
  • Trust Flow & Citation Flow
  • Site speed on desktop and mobile

White Label SEO Reporting

We’ll provide you with a Google docs live spreadsheet that will keep you apprised of the details and progress of your campaign. You’ll be able to check on this document on a daily, weekly or monthly basis.

Reports will include:

  • Key Performance Indicators (KPIs)
  • Primary target keywords and ranking
  • Moz and Majestic metrics
  • Link acquisition
  • SEO Audit
  • Content Audit
  • Social media analysis

Understanding Your Business

Every project begins with a discovery period where we learn about your business, your ideal target customer and the products and services you sell so that we can understand what type of problems you solve for your target audience. We’ll accurately identify and narrow down your customer avatar to understand the motivating beliefs, fears and desires that influence their buying decisions. This will help us craft messages that are focused, compelling and clear so that your target audience will know that you’re speaking to them.

We’ll find out the questions your audience is asking on forums, answer sites, social media and search engines in order to understand their goals, aspirations, challenges, problems and pain points. This research will provide the insights we need to tailor content specifically to your personas and establish a marketing campaign designed to attract consumers that are the exact fit for your business.

Many SEO companies will tell you that it generally takes 4-6 months to start seeing results from search marketing campaigns. However, our lead generation strategies are specifically designed to start generating results within weeks through strategic content marketing, social media marketing and a range of white-hat SEO strategies that are defined below.

Our online lead generation campaign is specifically designed to help you:

  • Increase brand authority
  • Get your content ranking on the 1st page of Google, Bing and Yahoo for relevant keywords
  • Drive targeted traffic to your website
  • Build high quality backlinks from high quality sites
  • Generate qualified leads
  • Grow your sales and conversions

Search Engine Optimization (SEO)

The ultimate objective of our lead generation campaign is to help you generate qualified leads and sales from organic search in a legitimate way and for the long term. We do not try to manipulate the search algorithms to artificially increase the ranking of your site. At best such strategies are likely to work for 3-6 months until the next algorithmic update. Our proven, white-hat tactics will get you to the top of the pile organically, and for the long term.

Setting Benchmarks

At the start of every project, we establish benchmarks of your current SEO metrics. We track the following Key Performance Initiatives (KPIs) in order to evaluate our progress over time:

  • Organic rankings for relevant keywords
  • Domain authority & page authority
  • Organic and direct traffic
  • Trust flow & citation flow
  • Sales and conversions

SEO Audit

We begin the process with an in-depth SEO audit. An SEO audit is a detailed analysis of your current SEO strategy to identify any specific technical or quality issues that might be hindering your site’s ability rank on the first page of Google for relevant keywords and phrases.

We check to see if your site is failing to comply with Google’s webmaster guidelines and/or quality rater guidelines. You will receive a detailed report of our findings. After the audit, we optimise your website to bring it in line with Google’s guidelines on a high-quality, user-friendly website.

The SEO audit will look at:

  • Metadata
  • Keyword optimization
  • Duplicate content
  • SSL
  • Canonicalization
  • 404 error page
  • Content optimization
  • Page speed optimization
  • Bing Webmaster tools
  • Schema mark-up
  • Competitor research
  • Image optimization
  • HTML Heading tags
  • XML Sitemap Creation
  • Robots.txt
  • Google search console
  • Internal linking structure
  • URL structure
  • Backlink analysis
  • Social media strategy
  • Permalinks
  • 301 redirect

We’ll deploy the on-page SEO campaign based on the priorities that the audit uncovers.

Manual actions and ranking penalties

We perform a comprehensive analysis of your backlink profile. If your site has been penalized, addressing this first and foremost needs to be a priority. We can fix any ranking penalty except those that are so egregious that the damage to the domain name cannot be reversed.

It is important to note that a penalized site will take longer to rank because Google currently has no trust in the site. If Google doesn’t trust your site, it won’t send traffic to your site. This will also affect the types of links you build to the site for the first month after the penalty has been removed.

TrustRank is a major ranking signal, and strategies used to promote your site have eroded the trust Google would have had in the site. You need to rebuild that trust. It is also significant to note that sometimes a Penguin penalty can be so severe that you may have no option but to simply retire the domain name and start afresh.

Keyword strategy

Keywords are the foundation of SEO, and their importance in attracting potential customers cannot be underrated. The fact is, effective keyword research is the centrepiece of a successful lead generation campaign because keywords provide insights into the thoughts, feelings and aspirations of prospective customers, enabling us to understand their needs and how they search for information, products and services.

Keywords also tell us where potential customers currently sit in the buying funnel so that we can address their needs with the right content. We’ll maximize keyword research for your business by identifying the most relevant medium and long tail keywords as well as niche related questions your prospective customers primarily use to search for information and the products or services that you sell.

This will also involve research for LSI keywords and related synonyms. LSI keywords are critically important because Google is a semantic search engine, and is required to establish relevance to a specific keywords and topics.

Keyword research is critically important because optimizing your site for the wrong keywords means you could end up not ranking at all or at best, rank for the wrong keywords. This means you’ll be practically invisible to the very people that are searching for what you’re selling.

Competitor Analysis

We will identify your top 10 competitors that are ranking for specific keywords and themes related to your industry on Google, Bing and Yahoo. Your top ranking competitors have a backlink profile that pleases Google. Our SEO strategy is based on reverse engineering the organic SEO strategy of your top competitors in order to mimic their success for your business.

Optimize for Google+ Brand Page

Google+ is a powerful platform that helps all kinds of businesses connect with customers and prospects. Google+ consists of not just a single site, but rather an overarching “layer” that has been integrated into every aspect of Google’s properties.

With Google integrating Search, Drive, YouTube, Chrome, Gmail and all of its other properties into its social network, it is increasingly clear that Google+ is now at the heart of the Google experience. This makes the social network critically important for organic search.

What we’ll do:

  • Set up and/or optimize your Google+  page
  • Setup an active presence on Google My Business
  • Leverage Google My Business to build authority and credibility, improve search rank and influence buyers.
  • Enable Google insights to identify effective content.

Optimize for Featured Snippets

A featured snippet is a summarized answer to a user’s question or informational query showcased in a box featured above the #1 organic listing. Getting featured in Google’s featured snippet boosts SERP click-through rate (CTR), increases brand awareness, generates leads and provides higher visibility over more authoritative brands. It also increases trust and credibility for featured businesses.

We’ll optimize your content to appear in featured snippets for search queries that contain your primary keyword by creating the type of content that gets featured. Note however that in order to be featured, your site must rank in the top ten search results for specific search queries, and your site must be trusted by Google.

Optimize for RankBrain

RankBrain is a component of the Hummingbird algorithm, and Google’s 3rd most important ranking factor. We’ll optimize your content for RankBrain by publishing long form, high quality content that will resonate with your target audience, and optimize page titles and descriptions to increase SERP click-through rate.

Schema mark-up

Schema mark-up is a form of coding that allows Google and other search engines to understand better the content on a webpage, and can improve the appearance of the page in search. Implementing schema mark-up can also help the search engines understand your company on a deeper level. It can be used to clarify exactly what your business is about,  what you sell and how you stand out from your competitors. It also helps the search engines return more precise, accurate and informative results for users.

If you’re not sure why structured data mark-up is so important for your site, read what Google’s Gary Illyes had to say at PubCon 2017 in November:

“Structured data. This is one of those things that I want you to pay lots of attention to this year.”  “It is almost like we started building lots of new features that rely on structured data, kind of like we started caring more and more and more about structured data. That is an important hint for you if you want your sites to appear in search features, implement structured data.”

Adding structured mark-up in We implement schema mark-up on your webpages in a way that meets Google’s strict quality guidelines.

Knowledge Graph Optimization

The Google Knowledge Graph is designed to help Google provide more accurate and contextually relevant answers to questions right in the search results page with the goal of delivering a better search experience for users. It is a very powerful branding tool, and allow companies to completely dominate the search results page for branded searches.

Google does not publish guidelines on how businesses can prepare themselves to appear in the Knowledge Graph. However there are a number of steps we can take to increase the likelihood of Google to displaying a Knowledge Panel for your business.

Content Marketing Strategy

Content is one of Google’s most important search ranking factors, and content marketing is a fundamental component of our lead generation strategy. We’ll produce useful, practical and actionable content that provides value and solves problems for your target audience.

Content Audit

We’ll perform an in-depth audit of the content on your site in order to determine whether any type of content that has been published on your site is making it susceptible to the Panda penalty. For example, if your site has a certain amount of thin or poor quality content that provides little or no value, the entire site will be filtered from ranking high in Google’s search results pages.

The main objective of the audit is to ensure that you’re producing the kind of content that doesn’t hinder the ability of your site to rank in the search engines, and is effective at generating qualified leads and sales for your business.

Blog posts & Articles

Blogging helps to establish credibility, increase brand authority, generate qualified leads and can increase your organic search engine ranking. Essentially, you need unique, in-depth and high quality articles to move the needle on your SEO. Without quality content, your site will never rank on Google’s first page.

We’ll write well-researched, informative and educational articles that solves problems for your target audience, and are worthy of link citations from niche-relevant websites. We’ll generate ideas for blogs and articles by reverse engineering the content marketing campaigns of your competitors.

What You’ll Get

  • Fresh, well-written and 100% unique content
  • 100% Copyscape approved
  • Each article will include SEO-optimized images
  • Article content will range between 750 and 1850 words
  • We’ll craft engaging headlines with emotional triggers and power words.
  • SEO Friendly
  • 100% free of spelling and grammatical errors
  • Latent Semantic Indexing – We’ll use plenty of LSI keywords to increase relevance and make search engines absolutely love your content.
  • Ghost written – You’ll own all rights to the article.


Infographics are popular and effective because they are one of the best ways to simplify a complicated or boring topic and turn it into an easy-to-digest piece of visual content that engages users. They are integral to SEO because they can be leveraged to generate organic backlinks.

We’ll create a niche relevant infographic to target a primary keyword phrase, optimize it for SEO and use it as link bait to generate organic backlinks to your site. We’ll also submit the infographic to high ranking image submission websites to drive targeted traffic and generate quality backlinks.

EBook marketing

Organic SEO is becoming more and more about quality content and less about links. Creating a resourceful eBook can have a tremendous effect on SEO by increasing brand awareness, boosting targeted traffic, attracting organic backlinks and generating leads.

We’ll write a short, niche-related and well-researched eBook designed to inform and educate your target audience and use this resource to increase brand awareness, build backlinks and generate qualified leads for your business.

Off-page SEO

Organic Link Building

Links are the most fundamentally important signal in Google’s organic ranking algorithm. The content that we create for you will form the basis of our link building campaign. With the unnatural outbound links penalty which was released in April 2016, Google penalized millions of blogs by restricting their ability to pass PageRank.

This has made guest blogging a very difficult process because it requires a thorough investigation of sites that we approach for links in order to ensure that we are not inadvertently obtaining links from sites that may have been penalized.

Link Building Strategies

Broken link building

Broken link building presents a straight-forward and powerful link building opportunity to generate high quality backlinks. This strategy involves identifying broken external links on specific websites and  recreating the content that no longer exists.

We’ll use SEO tools such as Ahrefs and Screaming Frog to identify broken links in your niche, and use web tools to identify the original content. We’ll then recreate this content and reach out to webmasters who are currently linking to the broken link. We’ll present the recreated content as an alternative.

EDU Backlinks

EDU links are aged websites with lots of authority. Along with .Gov domains, EDU links are the most trusted TLDs because they can only be purchased by educational institutions. They provide a lot of link equity with high TrustRank, ranking power and a lot of authority that other websites do not have.

EDU links can significantly boost your organic search ranking. Most importantly, having EDU links add diversity to your backlink profile, which is a strong Google ranking signal. I will build high quality EDU links to massively improve the level of trust that the search engines have in your site.

Press release marketing

Press releases are powerful marketing tools that can be used to complement an existing SEO strategy. However, press releases were a target of Google Penguin, so it is important to know exactly what one is doing to produce press releases that do not get a website penalized.

We’ll write a newsworthy, eloquent and attention-grabbing press release written to please journalists and  builds organic backlinks and site authority. The press release will be engaging, unique and tailored to your brand profile. It will be distributed to relevant press, editors, journalist and bloggers.

Features of our press release service:

  • 500+ Guaranteed Placements.
  • Featured on AP, ABC, NBC, CBS, FOX & CW Affiliates.
  • Google News Inclusion. (99% Chance of Inclusion)
  • Relevant National, Industry & Regional Syndication.
  • Google, Yahoo & Bing SE Index.
  • Industry Journals.
  • Financial Institutions.
  • Social Media Blast.
  • Blog Outreach.
  • Logo or Image Inclusion.
  • YouTube Video Inclusion.
  • Report CSV & PDF Download.

BuzzFeed Marketing Strategy

As the fastest growing social news and entertainment sites, getting a link from BuzzFeed would have a significant impact in terms of traffic and link equity. The sites gets over 233 million monthly unique visitors and a global audience of 650 million with 65% of its traffic coming from the US, UK and Canada. The site receives as much as 9 billion monthly content views with 70% of its traffic coming from mobile. It is a powerful and valuable traffic source for many different websites.

BuzzFeed SEO stats:

  • Domain Authority: 93
  • Page Authority: 94
  • Trust Flow: 57
  • Citation Flow: 61

We’ll create an entertaining and engaging niche related BuzzFeed listicle designed to resonate with various readers with a view to being featured on BuzzFeed’s front page.

Entertaining images that illustrate each point will be included that to make the content a lot more viral and interesting. This strategy will generate a powerful backlink, thousands of targeted visitors and a massive boost in your organic search rankings.

EBook marketing

We’ll upload your eBook to the top eBook and document sharing sites such as Google eBookstore, SlideShare and DocStoc. Document sharing sites tend to have high PageRank, and content uploaded on these sites often get lots of highly targeted traffic because the eBooks uploaded on these sites rank very highly in the search engines for relevant keyword phrases. EBook marketing also presents a highly effective way to generate one way backlinks from powerful domains.

Google Chrome extensions

Creating useful Google Chrome extensions and uploading them on the Chrome webstore is the most effective way to generate a powerful organic backlink from Google and increase awareness for your brand. We’ll create a useful and practical Google extension and publish it in the Chrome webstore with a backlink to your site.

Wikipedia marketing strategy

Wikipedia is one of the largest, oldest and most authoritative sites on the web, and a link from the site is a really strong endorsement for your business. It will help you increase awareness, build authority and credibility and generate targeted traffic.

There are a number of highly effective white-hat strategies that we use to generate genuine backlinks and drive targeted traffic from Wikipedia, including dead links and broken link opportunities. If your business meets Wikipedia’s strict requirements, we’ll also build an engaging Wikipedia page for your business.

Blogging Platforms

We’ll post on some of the most popular blogging platforms on the web. Blogging platforms generate millions of traffic every month, and are effective for building backlinks because they are highly authoritative and you are piggy-backing off their authority and trust. We’ll publish niche-relevant, high quality articles on blogging platforms.

We’ll generate content ideas by reverse engineering the content marketing campaigns of your most successful competitors. This authority will increase the authority of your site and improve your organic search ranking for your target keywords.

Examples of blogging platforms we’ll publish on:

  • Patch.com DA 85 PA 71
  • Allwomenstalk.com DA 60 PA 52
  • Centrinity.com DA 45 PA 54
  • BusinessBlogsHub.com DA 50 PA 50
  • Rebelmouse.com DA 91 PA 86
  • Wesrch.com DA 48 PA 57

High quality content with contextually relevant links to your site from authoritative websites will always have a powerful effect on your SEO in the long run.

What you get:

  • 5 unique, hand-written articles designed to engage your target audience.
  • Each article will be written to solve a specific problem in your niche.
  • 100% Copyscape approved
  • Articles will cite relevant and authoritative resources to add more credibility to the article.
  • Informational content optimized for featured snippets.
  • Mix of high quality 750 – 1850 word articles
  • Use of LSI keywords and synonyms to establish relevance to primary keyword.
  • High-resolution, royalty free images included.
  • Generate authentic social signals from niche-relevant shares on Twitter, Google+, LinkedIn and Facebook.
  • We write for your target audience, not for search engines.
  • No black-hat techniques that artificially, and temporarily boost your search ranking.

App Search Optimization

We’ll convert your website into an Android app, upload it on Google Play and promote it to your target audience. We’ll optimize the visibility of the app on the platform so that it is found easily and organically by your target audience. An Android app will reinforce your brand authority by increasing your visibility and keep your brand top of mind with your customers and prospects.

We’ll build a successful App Search Optimization strategy using a variety of app search techniques to increase the likelihood of the app being discovered, downloaded and used by your target audience. Including the app on Google Play will also generate a strong backlink from the site.

Web 2.0

We’ll publish unique, high quality articles on Web 2.0 sites with contextually relevant links back to your site. Web 2.0 platforms generate millions of traffic every month, and are effective for building backlinks because they are highly authoritative and you are piggy-backing off their authority and trust.

We aim to publish high-quality content that is specifically designed to engage your target audience.

What you get:

  • 10 original articles tailored to your target audience.
  • Each article will be written to address specific niche-related issues.
  • 100% Copyscape approved
  • Articles will cite relevant and authoritative resources to add more credibility.
  • Content optimized for Google Hummingbird.
  • Articles posted on highly ranked blogging platforms such as WordPress, Blogspot, Livejournal, Kiwibox, Storify, Kinja, Medium, etc.
  • Mix of high quality 500 – 750 word articles
  • Use of LSI keywords and synonyms to establish relevance to the primary keyword.
  • High quality backlinks from US and UK blogs to pages to increase visibility of articles.
  • High-resolution, royalty free images included.
  • Social signals from shares on Twitter, Google+, LinkedIn and Facebook.

Twitter Marketing

Relationship building is vitally important in order to generate qualified leads, distribute content and build qualified links. Twitter is a powerful business tool that can be used to engage your customers and prospects. We’ll develop a Twitter marketing strategy to build relationships with your customers and prospects.

I will work with you to create a large number of relevant tweets to help to promote your business and attract followers that become qualified leads and customers. And then most importantly, I will Tweet for your business every day… as often as  times per day. The ultimate goal is to get your content exposed to new, wider and most importantly, relevant audiences.

Tweets every day that help you to…

  • Get your business seen online
  • Increase customer loyalty
  • Generate leads and new customers
  • Identify and engage with influential bloggers who are relevant to your niche.

And also give you an advantage over competitors who are not using Twitter effectively.

Here’s what you get

  • Daily curated content posted 7 times a day to Twitter, 7 days a week
  • Craft and share specific lead generation tweets.
  • Engage your target audience with a strong content mix of articles, images and videos specific to your niche.
  • Increase your followers.
  • Build strategic relationships
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