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Sculpting Traffic with Negative Keywords

business technology

What are Negative Keywords? Negative keywords are filtering words and phrases that protect your ad from being displayed on irrelevant search results. This will in turn increase relevance and quality score and ultimately, your ROI by increasing your conversion rates and lowering your cost per conversion. If your conversion rate …

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A Comprehensive Overview Of Lead Generation

lead generation methods

Understanding Lead Generation Lead generation is different from other forms of marketing such as advertising campaigns because it requires a specific action or direct response from the targeted prospects such as a click of an ad, phone call or store visit. It is also about quality rather than quantity. A …

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77 Ways to Generate Qualified Leads For Your Business

online marketing concept

Lead generation is the single most essential process required for any business to maximize opportunities for growth. It is a results-driven process. It is also the most challenging marketing activity faced by most small businesses. Here are 77 proven ways to generate high quality leads for your business: #1. Search …

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Improve Your Lead Generation Campaign With Conversion Tracking

tracking concept

One of the greatest benefits of PPC marketing in general is that the campaigns are highly measurable in the sense that they allow you to find out  if your advertising campaign has been profitable or not. With conversion tracking intalled, you’ll be able to track: how much quality traffic you’re …

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Developing Strategies For Keyword Research


Keywords are a channel to your prospects. They represent the linchpin between what people are searching for and the content you are providing to fulfil that need. Optimizing your webpages for relevant keywords is the most effective way to get get found by the people that are looking to buy …

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Defining Your Buyer Persona

social network

If you want to communicate effectively with your target audience, creating a buyer persona (also known as a customer avatar) is a tremendously important piece of your business marketing. By optimizing your content for a clearly defined avatar, you’ll begin to see a lot of success in terms of attracting …

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