It is important to plan out and organize the content that you’re going to create for your target audience on a consistent basis. Consistency builds trust, and you’ll want to be really consistent in the content that you create and share with your target audience. You also need to ensure that you have a solid plan or strategy for delivering this content to your target audience on a frequent basis, and a content calendar will really help with this.
What is a content calendar?
A content calendar is simply a calendar that outlines the specific content that you’ll be creating and sharing on your social networks on any given day. They are what you need to map out and organize your content marketing strategy.
With a content calendar, you can map out your content for the next week, month, 6 months or even the year ahead if you want. It makes you so much more structured and more disciplined. That is because if you have scheduled yourself to create and submit an article on voice search to Facebook on Tuesday at 10 am, chances are, you are definitely going to do it on the day and at the time you’ve promised yourself to do it.
That simply underlines the value of a content calendar. Essentially, you’re building trust with your target audience. You want your audience to like, trust and respect you. If you are sharing relevant content that adds value to the lives of your target audience on a consistent basis for 3 months, you are going to build a high level of trust with your audience. They are going to have an emotional connection with your brand. And they are going to respect you because of your discipline and consistency in delivering high quality content to them.
Creating a Content Calendar
Now, there’s no need to overcomplicate the process of creating a content calendar. It’s a very simple process. All it does is to simply identify all of the networks you’re going to be submitting content to on a given day.
To get started, simply decide what types of post you are going to be submitting to each social network and at what time. So with a time column, you can schedule what times you submit a specific post to a particular network.
Now, you can also add all of the things that you’re planning within your business. You know. Things like offers, competitions, product launches, industry events, webinars. In addition, you can incorporate all the things going on outside your business like public holidays and special events like seminars. Whatever it is you’re planning throughout the year, you should include it on your calendar and stick to the plan. You then need to incorporate all of that information into your daily action plan. This will help you to plan ahead and incorporate your marketing plan into your social media campaign.
So, you should be a big fan of content calendars because they are key to the success of your social media marketing campaign. They are a big part of achieving your marketing goals.
Organizing your content strategy like this will help keep your campaign focused and committed. It also keeps you motivated and organized because you know exactly what you’re doing on any given network, on any given day.