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Optimizing Your AdWords Account With Positive Match Types

Keyword match types are used to direct the system on how closely you want to …

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Using The Search Query Report To Optimize Your Account

The Search Query Report is the most important report in AdWords that you can use …

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Anchor Text Optimization

Understanding Anchor Text Anchor text is the clickable text in a hyperlink. When analyzing a …

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The Right Way To Structure Your AdWords Account

Account Structure The most time-consuming exercise, and the one that will give your AdWords account …

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How to disgnose Keyword Problems In Your PPC Account

Understanding the Value of Your Keyword List Your keyword list is an extremely valuable asset. …

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