Now, one of the biggest challenges that you’re going to face with your social media marketing campaign is coming up with fresh and exciting content ideas to use to engage your target community on a consistent basis. You really have to be consistent with the content you create and share with your target audience because consistency is what is going to build trust for your business.
On of the biggest misconceptions about social media is that it is a platform where you can showcase your product inventory to a wider audience. Social profile are frequently misunderstood as sales tools and judged solely by how many visitors they refer to your website.
What is really important for you to realize is that social media is more than just a platform to promote your products, your services or your content. Social media is not about posting pictures of your products or content that is designed to sell your products. That type of content is not going to resonate with your target audience.
If everything you’re sharing on your feed is all about you and your business, then you’re not going to have any credibility with your target audience. Your followers are not going to like or trust you because they realize that you’re on social media mainly to promote your business.
Social media is fundamentally about conversations. It’s a two-way street for communication that you can use to engage your customers and prospects and build strategic relationships with them. It is about creating and sharing content that leads to meaningful interactions between you and your target audience, and between your audiences themselves. And what is really important to realize is that conversations that are driven by your content have the power to generate big results for your brand.
Following are different ideas for creating memorable content assets that you can use to spark conversations within your target community.
Content that is designed to educate is always popular with users because education is linked to success, and people are inspired by the desire to become successful. If you’re able to help people feel more confident about their future, then this will help you connect with the emotions of your target audience and get people engaged with your brand.
Education also demonstrates knowledge and expertise and it will help you stand out as an authority in your field.
What you want to do is give people the confidence that you have the knowledge and expertise to help them achieve their goals or solve their problems for them. When people believe in you, you’re going to be appealing to their emotions, and they are more likely to trust your content and engage with it.
For example, let’s say that you are a teacher looking for students to home school. Your target market is typically parents whose children are performing poorly in school. You can share valuable tips, videos and articles that discuss why children suffer from poor grades, and how parents can actually help their children improve their concentration and focus to get better grades.
Now, this type of content will get you noticed and help you stand out because parents are always on the lookout for ways they can help their children. This content is much more powerful than any form of advertising that you can put out, because it directly focuses on and addresses the specific problem that they are currently dealing with.
You can then start to engage with these parents, participate in discussions and answer questions from parents. And this is how you begin to develop genuine relationships with your target audience. This is why it is so important to create and share content that generates engagement and leads to conversations.
Content curation simply involves finding the most relevant, trusted and credible information on a specific topic, adding your own perspective and your own spin, and presenting that content in a contextually relevant way for your target community.
In simple terms, you’re going to build authority and credibility, using other people’s content.
The thing is, there’s a lot of high quality content already on the web. Why spend thousands of dollars creating content when there’s already free content that you can use? All you need to do is source the content, organize it and publish it in an organized manner with your own opinion injected into it.
That’s all you need to do in order to create powerful, relatable content that connects with the emotions of your target audience.
And we’re not just guessing that curated content works.
According to industry experts, curated content is 4 to 7 times more trusted than content you create yourself. It is widely recognized as the fastest way to create the highest quality content, and it is completely free.
That is why curated content is far more likely to generate leads than your own content.
And it’s not difficult to understand the popularity of curated content. This is content originally created by experts, and you can be curating content from the largest and most trusted sites in your field.
And what is so cool is that you can be getting this content within minutes of them being published by using news aggregators like Feedly.
You need to source content that is strongly relevant to our target audience. When the content is high quality content and relevant, it resonates with your audience because it’s fresh it’s new and it was created by the top dogs in the industry.
Probably the best thing about curating content is that the quality of the content can be much higher than you could ever produce because you’ll be able to cherry pick the content of the highest quality that has already been published on high authority blogs.
In addition, you’re going to be giving attribution to the original sources of the content, and this will further increase trust in your brand because you’re not trying to pass off somebody else’s content as your own. You can curate content from a variety of top sources such as trade publications, authority blogs or online magazines that are relevant to your industry.
Ten ways to do this, five ways to do that. People love lists because they are very familiar with them. We grew up making them. Laundry lists, grocery lists, Christmas lists. And this is why lists will always be popular. Our brains are programmed to love lists because they get right to the point. They provide instant gratification and spark a high level of interest because they are so specific. You can scan them very quickly and easily, and by their very nature, they make us feel that we are about to discover things that you don’t already know. And that is why lists will always be a quick and easy way to generate engagement from your target audience.
Inspirational and Motivational Images
Now, you want your community to always associate your brand with good emotions. And that is because people will always remember how you made them feel. As Maya Angelou once said… People may not always remember what you said or did, but they will always remember how you made them feel.
Consequently, you want to make sure that you always share inspiring and motivational images that inspire optimism and positivity as part of your content strategy.
Interesting News about Your Company
The aim of these type of posts is to educate people about your business or the company you’re representing on Reddit. Use Reddit to convey insights and information about your company that your target audience will be unable to find elsewhere. Examples are news about an upgrade in software or about a new trading partner in Africa or new legislation that has benefited the company and other businesses in your industry.
If someone interviewed you, upload the video on YouTube and post the link to the video. If your company won an award, you can post a link to the webpage with information about the award. However, you’ll need to make sure that you don’t give away too much information that should remain private.
For example, if you’re a photographer, you can post images of your photographic studio to let people know what goes on behind the scenes. If you are a plumber, you could share stories about a challenging job that you did for a customer and include before and after images. If the problem was caused by customer error, you could create a text post with tips that could potentially prevent someone else from having that same problem.
These are not promotional posts, and they should be okay as long as you don’t try to sneak in some promotions into them. If they are genuinely informative and helpful posts, Redditors will appreciate your openness and friendliness. Make sure that you do not include links to your site in these types of posts.
Information and Late Breaking Industry News
Staying current and up to date with news in your industry is one of the easiest ways to add value to your community. It will endear you to your audience. This is all about keeping your community informed about the latest news in your industry that you know will really be of use to them. To keep up to date with news, make sure you subscribe to relevant news feeds that offer news in your industry or your local area.
People love to ask questions on sites like Reddit. That is why the AskReddit subreddit is one of the largest communities on the platform with close to 20 million subreddits. Questions are a great way of gaining attention from your target audience because asking questions can make the user feel that you are addressing them directly. And questions can lead to engaging conversations.
So, what types of questions can you ask?
Well, you can ask questions about anything. They can be relevant to your business. For example, they can be about a product or event that is related to your business. If you’re torn between 2 logos, get your community involved. Upload the logos and ask them it they prefer logo A or logo B. What you’ll find is people will upvote the logos they prefer. What you can do is to get into the habit of ending some of your posts with a question that encourages participation.
Getting people engaging with your content regularly is going to lead to discussions because Reddit is a conversation driven platform, and people love to give advice, and share their opinions and thoughts. They love to get into discussions. They love the opportunity to contribute and be heard. You’d be surprised to find out that the simplest question can drive the most impressive levels of engagement.
However, you also need to make sure that the subject captures the attention of the community. And this is backed up by science. Buddy Media actually analysed social media trends and found that posing a question at the end of a post can increase engagement by up to 15%. If you’re posting an image or video, asking a question about the content is a really way to generate engagement from your target audience.
A Weekly or Daily Text Post of Top Tips
These tips can be anything from instructions on how to do something to information about a useful app. They can be very simple tips and you can share them with your community daily or weekly, depending on how much content you have. This is something you can actually invest in and which can become a routine in your target community. For example, if you’re a social media expert, you can share a tip on how to improve your LinkedIn profile every Thursday, so your followers know that every Thursday at 10 a.m., they are going to get one tip from you about LinkedIn.
Case Studies and Stories
Case studies allow you to engage your target audience with real-life stories. Encourage your audience to share stories of how your product or service has impacted their lives. Ask them to send their stories through text, images or video, and let them know that you’d like to share their stories with your community. You can effectively use these stories to demonstrate how your product or service has helped other people achieve similar goals or overcome similar problems or challenges that your target audience can relate to. This will allow you to position your brand as an authority and demonstrate your knowledge and expertise.
Evergreen content is content that will always be relevant. It is the opposite of topical content, which tends to change over time. This type of content should be something you created by yourself to demonstrate your expert knowledge on a specific topic. It positions your brand as an authority in your industry that they can trust and respect, and whom they can rely on for the information that they need. This is really powerful because your followers will respect you as a valuable beacon of information within your field. And it is something that will influence your followers to connect with you on an emotional level because they know you will be there for them.
We all love and appreciate free stuff. Free reports or guides that can help your target audience solve a problem would generate a lot of engagement in terms of upvotes, comments and shares. They are a great way to package your knowledge and expertise, and share with your prospects so that they begin to see you as an expert. But, in order to generate the level of engagement you’re looking for, what you’re giving away needs to be useful and directly relevant to your target audience. It cannot be a weak rehash of something that is freely available on the web.
For example, let’s say you’re an auto repair shop. Start by doing some keyword research and listen to the conversations of your target community. What you are looking for is their most common problems and challenges. So, let’s say after your research, you discover that your audience do a lot of searches related to changing engine oil. What you can do is to create a video that walks users through how to change engine oil and share it with your target community. Now, you might be thinking this is counterproductive, giving valuable information away for free.
Content That Has Nothing To Do With Your Brand Or Industry
It is really important to come across as real human beings on social media. So, you’re going to want to share different types of content that have nothing to do with your business or industry. Whether they are cute images that you’re sharing in the aww subreddit, late breaking news that you’re posting in the world news subreddit or funny and engaging images you’re sharing in the funny subreddit.
All of these types of content will have an impact on your target audience. They have the power to make your business more relatable and personable. You should also participate in discussions that have nothing to do with your business. Of course, you need to steer clear of polarizing topics such as religion, politics, and things of that nature.