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Pay Per Click Advertising

Sculpting Traffic with Negative Keywords

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What are Negative Keywords? Negative keywords are filtering words and phrases that protect your ad from being displayed on irrelevant search results. This will in turn increase relevance and quality score and ultimately, your ROI by increasing your conversion rates and lowering your cost per conversion. If your conversion rate …

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19 Ways to Optimize Your AdWords or Bing Ads Account

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If setup and managed correctly, your AdWords account can be an excellent source of qualified leads for your business. However a poorly setup or managed account can bleed money and cost a lot more than it brings in. Here are 19 ways to effectively optimize your AdWords account: Start by …

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Qualifying Your Ads for Effective Lead Generation


When writing ads, your aim should be to make it attractive to people that are most likely to convert, and dissuade clicks from people who are unlikely to convert on your goals. Essentially, this is one of most effective ways to cut down on wasted spending. There are so many …

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The Buyer Funnel – Understanding The Buyer’s Journey

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The buying funnel (also known as the “sales funnel”) is related to bid management. It defines the path a consumer takes from the moment a business, product or service attracts his attention through AdWords or other online ad or organic listing to the point of purchase. It helps us determine …

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Using The Search Query Report To Optimize Your Account

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The Search Query Report is the most important report in AdWords that you can use to effectively optimize your account because it allows you to hunt for both positive and negative keywords. It is the equivalent of the Matched Search Query report in Google Analytics. Not only does it provide …

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The Right Way To Structure Your AdWords Account

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Account Structure The most time-consuming exercise, and the one that will give your AdWords account the best chance of long-term success is successful account organization. It is important to decide how to organize your campaigns so that you have neat and very detailed campaigns and ad groups. Each campaign needs …

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How to disgnose Keyword Problems In Your PPC Account

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Understanding the Value of Your Keyword List Your keyword list is an extremely valuable asset. In fact, it is the most important and influential factor in the success of your AdWords campaign on the search network in particular. You’ll want to improve the relevance of your keywords to help boost …

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