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Developing Strategies For Keyword Research


Keywords are a channel to your prospects. They represent the linchpin between what people are searching for and the content you are providing to fulfil that need. Optimizing your webpages for relevant keywords is the most effective way to get get found by the people that are looking to buy …

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Anchor Text Optimization

tech concept

Understanding Anchor Text Anchor text is the clickable text in a hyperlink. When analyzing a link, search engines typically look at the anchor text of the link itself to get an indication of the page’s topic. For example, if a link uses anchor text like “iPhone accessories”, that’s a strong …

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